Media Semiotics
£7.39
Clear introductory account to a difficult subject - In a field which has been deluged for years by analyses that are weighed down with jargon and abtruse theorising (and therefore only of interest to other academics), Dr. Bignell s book offers a clear introduction to the ideas of media semiotics. It is intended for use by 1st year university students, but could equally well be used as a general introduction at 6th form, or for the lay reader. It is written in a clear, precise style, and though it covers all the major theories to have emerged in the last decades concerning the analysis of the media (linguistic philosophy, marxism, structuralism, feminism, deconstruction), Bignell s use of everyday examples drawn from popular drama and advertising illuminates even the most difficult point.